Which Fonts Work Best Where?
Choosing fonts for a printed piece is a subjective decision. Consider first the impression you want to make and the audience you are targeting. Do you want your printed piece to appear edgy, traditional or whimsical? Make sure your font selection fits the image you're going after.

When designing print materials, it is common practice to use serif fonts in copy. Serifs are the little horizontal lines at the tops and bottoms of characters which help your eye move from one letter to the next. San serif and decorative fonts are generally used for subheads and headers, since they stand out and are easy to read in short spurts. Of course, rules are made to be broken and turning conventional wisdom on its head may work to your benefit.

If you are designing your web site, forget about conventional wisdom when it comes to fonts. Due to readability issues related to computer monitors, san-serif fonts (Arial, Verdana and Georgia) are the best choice for displaying copy on the web.

Graphic Design

Your company's marketing materials can either support the image you want to project or detract from that image, at times dramatically.

Let DeVore Marketing design a coordinated marketing message that will leave your customers with a positive impression. We design everything from business cards and letterhead to company brochures, special mailings and newsletters. In addition to design work, we also provide our clients with top-notch writing and editing services.

Writing For Print vs. Web

Writing styles vary by medium. This is especially true when comparing copywriting for print vs. web. When reading a newsletter or magazine, for example, people are more open to reading information not directly related to a particular task. They are often looking for deeper content and the details behind surface facts.

Web content development requires a different approach. Research has shown that people don't read on the web. They scan. To get your point across, you need to write using scannable text.

Here's some tips to keep in mind when writing for the web: